Personal Interest
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Popularity
Assessing the popularity of the chosen niche is the next step. If people do not search for the topic you have chosen, then no matter how hard you work, the results will never be promising. Start analyzing with search engine results. Google the first keyword that comes in your mind related to the topic and see the results.
This method will give you idea about two things. How much content about that topic is on net and does it have some advertiser base or not? On top right of results page you can see the number of pages having the keyword that are in Google's index. If your keyword is made of several words put them in double quotes and then search. A large number suggests that the topic is quite popular. On the right side of page if you can see long horizontal list of sponsored links then be assured that your chosen niche is highly competitive. To sum up, if people are not looking for that topic on major search engines then your blog is a dead duck.
Profit Potential
The popularity of the topic alone doesn't mean it can give you profits. The most critical thing is to look whether it has sufficient advertiser's base in major PPC Advertising networks. Google Adsense and Yahoo Publishers Network (YPN) are the two most popular PPC programs. Google has provided Google AdWords Keyword Tool and Google Adwords Traffic Estimator to look for high paying keywords related to your blog niche. You can use these tools to get a fair idea about the traffic and average CPC for the relevant keywords for AdWords/Adsense.
Although the provided data is not accurate estimate, still it will give you fair amount of data to assess the earning potential of your blog niche. For more accurate keyword research you can use WordTracker and can get the list of targeted keywords for the topic of your blog.
Content availability
To keep running your blog, you need fresh quality content at a consistent space. Some bloggers face this situation where they start very enthusiastically, but soon they end up in searching for fresh ideas for their blog content space. For making a successful blog you have to feed it with new valuable content continuously. Choosing a niche that has scope of vast amount of content creation is a wise decision. You can subscribe to news bulletins, discussion forums and your peers in the Blogosphere to get new ideas and topics for fresh new content.
So, did you find your topic for your blog ?. If did, what you waiting for ?. Get start blogging now. Give some thought before you start posting on your blog, as it will be the deciding factor in the success of your blog. Good Luck...
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